Sg sex toys

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Sg sex toys

Sex toys and other accessories that help achieve pleasure are having a moment in our seemingly conservative country. We find out why. Bedroom toys are stepping out of speciality shops and hitting mainstream shelves, a of a momentous shift in mindset when it comes to sex. Today, sex toys are no longer confined to traditional sex shops, but are taking pride of place on the shelves of mainstream retailers.

Smile Makers, a Swedish brand based in Singapore, has been distributing to physical retailers since and counts Guardian and Watsons pharmacies, as well as stores like Cotton On, Love, Bonito and Motherswork as partners. It is also stocked at department store Isetan Scotts, which launched an entire sexual wellness boutique last year, carrying internationally popular brands like Fun Factory, Lelo and Tenga.

Going mainstream in Singapore was a natural decision for the brand, whose strategy has always been to never be distributed at speciality sex stores. Online sales of sex toys are also booming, a trend said to be riding on the challenges of the COVID pandemic. Good Vibes, an online shop that opened in November last year, saw sales increasing five-fold during the COVID Phase 2 Heightened Alertwhen dining-in was suspended and gathering limits reduced to two people.

The Asia-Pacific represents an increasing portion of our business year after year. Experts were unanimous when it came to the winning strategy for selling sex toys in the modern age — education. Launch the Instagram of any of the brands mentioned in this story and you will see anything from pieces of poetry and colourful illustrations to educational carousels and influencer quotes or interviews.

Sg sex toys

A post shared by Womanizer The Original womanizerglobal. The Hedonist, established insells candles, lubricant and other pleasure accessories alongside sex toys. One of the ways its founders, which include Jacqueline Kee and Jade Amar, hope to normalise conversations around sex is by putting themselves out there. A post shared by Hedonist Tribe hedonisttribe. As part of their efforts to educate customers, some brands have quizzes on their website to help women discover and explore their sexual needs, helping them to decide which toy is best suited to them.

It is an example of a sex toy that can be used both internally — to promote vaginal orgasms — and externally, to stimulate the clitoris. In the last two years alone, it has led workshops with students at the National University of Singapore and Nanyang Technological University, partnered with Action for Aids and guested on local sex podcast Something Private.

Something Private is one of a growing of media platforms normalising conversations around sex in Singapore. The podcast was established in and to date boasts listeners in 60 countries, 80, unique downlo and more than 6, followers on Instagram. Another platform, the Shy And Curious website run by writer Noorindah Iskandar, has nearly 1, followers on Instagram despite having been established less than a year ago.

Popular posts on the Shy and Curious Instagram include IGTV videos showing Noorindah unboxing sex toys and educational carousels addressing questions she has received, including why some people feel sad after sex and what to expect when undergoing HIV testing. A key strategy that brands have adopted to grow their consumer base is to address women directly and respectfully. That meant bridging the gap between what women actually needed and what was available in the market. Now the industry speaks about the wellness benefits of self-pleasure and creates products that look nothing like body parts.

Sex is a natural and enjoyable part of life, and should be treated as such. New kid on the block Good Vibes not only recognises the importance of marketing directly to women, but also in providing the most comfortable buying experience, especially to those new to sex toys.

The brand conducted surveys and focus groups, speaking to about people in Singapore, and found that many of the women who owned sex toys had bought them with their partner. Now that we know the men were buying for their partners, should we be speaking to the man? In the end, we were like, forget the man. But ready as they are to try out sex toys, some may not be comfortable with putting their toys on display on their dresser, especially those who live with their family. Because of this, Good Vibes provides a satin pouch with every purchase.

Why do we have to hide them when we can put them on the toilet shelf? It looks beautiful and is part of the interior de. If you have women-related news, issues and ideas to share with us, CNAWomen [at] mediacorp. We know it's a hassle to switch browsers but we want your experience with CNA to be fast, secure and the best it can possibly be. To continue, upgrade to a supported browser or, for the finest experience, download the mobile app.

Sg sex toys

How are sex toy brands keeping customers in Singapore turned on? Art: Jasper Loh. Hidayah Salamat. Bookmark Bookmark Share. And how are brands keeping the market turned on?

Sg sex toys

Pop star Lily Allen promoting Liberty, a sex toy she created with the Womanizer brand. Photo: Womanizer Facebook. The Pink Lifestyle sexual wellness boutique opened at Isetan Scotts last year. Photo: Hidayah Salamat. The stigma is lifting. Women now expect to see vibrators in beauty retailers and mainstream retail. View this post on Instagram. Photo: The Hedonist. The trio occasionally fronts videos on social media demonstrating use of their products. Photo: Smile Makers. Photo: Something Private. Time to talk about sex: Singapore podcasts, websites for women's sexual wellness. Want equal respect between genders?

Update sex education syllabus regularly, say PAP groups. The Womanizer Classic vibrator. The first thing to think about was, naturally, the de of the product. The Koi, a sex toy by local brand Good Vibes that uses what it calls a "revolutionary air-wave" technology. Photo: Good Vibes.

Handwritten names and scented packaging help make the process of buying a sex toy not just comfortable, but pleasurable. Expand to read the full story. Trending Topics No Content Found!

Sg sex toys

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