View mobile website on pc

Added: Stepfanie Renfroe - Date: 11.03.2022 06:27 - Views: 43020 - Clicks: 7041

This study is a comprehensive review of mobile versus desktop usage on the web. We also include tablet usage stats. Desktops were responsible for Globally, Desktops drove However, desktop devices remain very important, as they drove The following table offers an in-depth overview of mobile versus desktop usage in Tablet data is also included. The most commonly talked-about stat is the of visits that come from mobile devices.

The following chart outlines the percentage of mobile versus desktop visits websites received in and The immediate observation shows a greater percentage of mobile usage when comparing the global and U. These findings are not surprising, considering how many countries primarily use mobile devices. Even in the U.

Here, we see that the total aggregate time on site for desktop exceeds mobile devices, even in the global view. Simply put, larger screens and keyboards offer greater convenience when conducting in-depth research, pursuing entertainment, and for many other activities compared to mobile devices. Our suspicion is correct—desktop sessions are roughly twice as long as mobile. This pattern is further confirmed when we compare the bounce rate for desktop versus mobile devices:.

As expected, we see higher bounce rates on mobile devices. For example, sessions on mobile devices may include users who are literally mobile and satisfying an immediate need, such as researching directions in a new city or looking up a phone or an address. In contrast, people may be more likely to use desktop if they want to read several s or conduct in-depth research. The aggregate views favor mobile devices, largely because the percentage of visits is higher. We see a different story when comparing views per visit for desktop versus mobile devices:.

The views per visit are highest for desktop. Interestingly, tablet views per visit are higher than mobile devices but lower than desktoplikely because tablets are heavily used for reading and entertainment. This next section takes a deep dive into usage patterns across desktop and mobile devices. Here we see that desktop usage is greatest in the U. The disparity between U. The next chart compares mobile, desktop, and tablet usage in the U. This provides a quick view into mobile-dominant marketsuch as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment.

The are listed in descending order. However, desktop devices still lead many areas, including business and industry, computers and electronics, jobs and education, science, internet and telecom, and social networks also listed in descending order. When comparing global visits on mobile, desktop, and tablet, the percentages tell a different story:. Mobile le in visit percentage in every market category except computers and electronics.

View mobile website on pc

Interestingly, social networks have a relatively high percentage of desktop visits in the global and U. Here, tablets show a strong lead in books and literature and games. Mobile time on site trails desktop in every category except books and literature.

View mobile website on pc

The metrics show similar patterns when viewed from a global perspective:. Globally, tablets still lead in books and literature and games, and desktop still le in every other category. However, as expected, we see a much stronger showing from mobile devices. Interesting differences also exist when comparing desktop average time on site for U.

This data shows that Americans using desktop devices spend more time focused on games and food and drink, but outside the U. Americans still spend more time on food- and drink-related topics, but real estate is also a leading category. Global users spend notably more time than Americans in online communities and on social networks and finance. Mobile has the highest bounce rate in every industry except food and drink, where desktops lead. Tablets show the lowest bounce rate in every category except books and literature and real estate.

As in the U. Desktop is higher in food and drink, and desktop and mobile are tied for finance and online communities. Desktop has the most s per visit, except in games, books and literature, and online communities. Mobile scores highest for online communities, and tablet has the most s per visit for the other two.

Global data is the same as the U. How can you use this data to inform your digital marketing strategy? Here are four of our top observations and ideas. Mobile-user interfaces are improving, and users are becoming accustomed to them. Use the data to learn where your industry users are coming from. Desktop remains the primary source of traffic in some markets. Further, use your analytics to determine which types of devices are the source of most of your conversions.

For example, your visits may be coming from mobile devices, but your conversions may be happening via desktop devices. Consider deing your mobile site before you de the desktop site. Instead of coding your desktop site and then writing style sheets to shrink it into a smartphone form factor, de your mobile site first. Then, you can figure out how to leverage the larger screen real estate available on a desktop platform as a second step.

Industry data still suggests that most conversions continue to take place on desktop in many industries, so continue to pay attention to your desktop site. Following up lets them come back on a desktop device and convert at a more convenient time.

If a large delta exists between your site and industry norms, take the time to understand why. Pay Attention to Speed. This new algorithm includes ranking inputs based on:. Why does speed matter so much then? This data also tells us that the average mobile takes 19 seconds to load on a 3G device. This chart shows the impact of speeding up your load time by 0.

The Bottom Line. Perhaps more importantly, users love faster-performing sites. That alone is reason enough to focus your attention on speeding things up.

View mobile website on pc

Mobile vs. Desktop Usage in by Eric Enge on March 23, Where Is the Mobile vs. Desktop Story Going? We first began publishing this study in Prior years studies are available here: Mobile vs. Desktop published Mobile vs. Desktop published Aggregated Stats: Desktop vs. Mobile The most commonly talked-about stat is the of visits that come from mobile devices. When we look at time on site, however, we see a different story: Here, we see that the total aggregate time on site for desktop exceeds mobile devices, even in the global view.

This pattern is further confirmed when we compare the bounce rate for desktop versus mobile devices: As expected, we see higher bounce rates on mobile devices.

View mobile website on pc

We see a different story when comparing views per visit for desktop versus mobile devices: The views per visit are highest for desktop. Mobile's share of total visits continues to grow at a steady pace, but desktop devices still have the most total time on site. Stats by Industry Category This next section takes a deep dive into usage patterns across desktop and mobile devices. When comparing global visits on mobile, desktop, and tablet, the percentages tell a different story: Mobile le in visit percentage in every market category except computers and electronics.

The following chart shows time-on-site stats by market category across different U. The metrics show similar patterns when viewed from a global perspective: Globally, tablets still lead in books and literature and games, and desktop still le in every other category. A similar comparison with a focus on mobile devices also reveals some differences: Americans still spend more time on food- and drink-related topics, but real estate is also a leading category. Bounce rates by category in the U.

Similar insights appear when looking at the U. Our final chart considers the s-per-visit data for global industries: Global data is the same as the U. Mobile user interfaces are improving, and users are getting more accustomed to them. Four Takeaway Recommendations How can you use this data to inform your digital marketing strategy? Mobile Experiences Are Continuing to Improve Mobile-user interfaces are improving, and users are becoming accustomed to them. Desktop Remains Very Important Industry data still suggests that most conversions continue to take place on desktop in many industries, so continue to pay attention to your desktop site.

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View mobile website on pc

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